Rufus by akeo.ie is a simple tool that allows you to format and create bootable USB flash drives. Since Rufus for Mac hasn't been officially released yet, you can try alternative applications, including the ones on this list. They also allow creating bootable drives or managing USB portable sticks, so if you were looking for Rufus for Mac, these apps should be perfect replacements.
Feel free to add any alternative to Rufus for Mac that you know of.
Suggest Alternatives
I want to make a USB stick bootable so I can install Win 7 to a bootcamp partition. BC is supposed to have an option to produce such a USB drive from the Win 7 .iso or DVD, but on my system that option isn't on the bootcamp menu (not even grayed out), so I'm stuck.